Allison Mattson

After graduating from the University of Idaho with her Bachelor's in Marketing, Allison moved to Tacoma, WA where she currently resides. She has been the Chief Marketing Officer at S H E since its founding. As an aspiring writer, Allison combines her talent for marketing with her love of storytelling to authentically represent the empowered people behind S H E. We're forever grateful to have her, and we're delighted to share her story. 


What motivated you to get involved with S H E?

It started with Payton’s passion for S H E. I have always had a strong passion for helping women and girls in general, and Payton’s vision struck home with me. I had to be a part of S H E’s work.



When you close your eyes and imagine an empowered woman, what do you see?

I see confidence and yet humility, and the overwhelming belief that she has value. This belief gives her power, because she is not bound by what the world thinks she needs to be. She does not have to look a certain way or conform to social norms--she is free to live and love those around her.


If you were a superhero, what would your outfit look like? 

I would be a minion, because they’re just so cute! My catch-phrase would be “never give in.” I might be small, but that doesn’t mean I can’t take you.


Tell us about your own path of empowermenT.

I've learned to define my worth not by what others think of me, but what God has declared me to be. This has given me a freedom I have never known before. I still lapse into defining myself by my performance, and it is something I regularly struggle with. But when I focus my sights on what is true, I find true empowerment that enables me to act with purpose.


How has your upbringing inspired you to lead an empowered life?

I learned from my parents what it means to have faith in God, and this faith guides my life. Through my faith I know I “am fearfully and wonderfully made” and this gives me assurance that my life and work has eternal value, and ultimately this provides me a true source of empowerment.



What is the best advice you’ve received recently?

Don’t pour your heart and life into something that will fade. Remember what will last, and invest in it completely. So many things fade, but people are forever. I am proud of the work S H E is doing--our work invests in people and is something I am proud to pour my heart into.

'So many things fade, but people are forever.'


I find regular inspiration in stories and love to read. Right now I am reading Hillbilly Elegy by J.D. Vance who grew up in Ohio. His life is nothing like I have experienced, but I’ve learned a new perspective by reading it. That’s what I love about stories.


How do you take care of yourself so that you stay balanced and centered?


Making time for myself is a necessity. I regularly journal and read, and about once a week I go out to dinner by myself. There’s something satisfying in sitting by myself at a restaurant and not feeling like I need someone with me to enjoy the experience.


What role do men play in empowerING women?

By showing others what it means to respect women, and by confronting those who don’t show respect. My husband, dad and brothers-in-law are some of the most respectful people I know. I have never had reason to fear them and every reason to love and trust them. Unfortunately, not every woman can say that. Men can support women by first showing respect, and second by joining the fight with them for women’s rights around the globe.


10) What is your hope for women on the planet?

That every woman knows her true worth and knows she is loved.