Dana Clark


Dana Clark recently pursued her dream of starting a business to empower others. Living in a small town north of Toronto, Ontario, Canada, Dana leveraged her job in the corporate world to feed her entrepreneurial spirit.

Her story is one of passion and action and encourages us to go after our dreams, and invite people to the party!


What motivated you to start Heroic Humans?

I work at Lululemon part time, on top of my studies in Broadcast Journalism at Seneca College, and I was in a meeting with my managers when they asked: What is your passion? What lights you up? What are you uniquely qualified to bring to this world? And lastly, who are you “Here to Be”? These questions provoked some thought and it took me a few minutes to answer. I told my team I was “Here To Be” a Heroic Human. Something I just came up with on the spot. I had no other words to describe what place I wanted to hold on this planet. I said well, I guess I’m here to be a good daughter, a good sister, a good partner, a good granddaughter, a good friend, and I want to, in any capacity, show up for someone every single day of my life. I want to make a difference and I want to be a Heroic Human.

Our meeting ended, and it wasn’t until later that night that the words Heroic Human kept resonating with me. “I need to do something with this”, I said. In the following days, I registered the domain, and proceeded to start to build on my idea. That was the birth of Heroic Humans, and the most transformational moment in my life. Thank you to Lululemon.

The mission is to inspire, celebrate and empower Heroic members of all communities, and in doing that, we can all play a part in celebrating the good versus the bad and share authentic stories, people, passions and inspirations. Heroic Humans is a social impact movement that provides a gathering space for inspiration, celebration and empowerment. We seek to foster acceptance and inclusion, among heroic people and groups, in a world wedded to judgmental social norms and constructs. Heroic Humans is a place that refuses to marginalize and exclude people. It is a place where we can thrive as our truest and most powerful selves. We care about authentic connections and the power behind all people and passions.


When you found something you were passionate about, what was the first step you made towards making your dream a reality?

My thinking was: If I want to wake up everyday and be a Heroic Human, how can I get others to wake up and want the same thing? I started with my community. I thought: who will support me? My friends, my family, my co-workers and my fellow students all will, so I’ll start there. It’s absolutely flourished.

Now-a-days with social media, you can broaden your reach and have access to people and places you’d never been able to otherwise. This way, no mater who you are, or where you are, Heroic Humans is a space where you will be welcomed, you will be respected, and you will be not only acknowledged, but also celebrated.

When you acknowledge someone in the simplest ways, even as simple as saying: “Hey, you matter here, and you really make a difference”, it engages people in ways that we’re not used to. We should tell one another about the impact they have on our lives, because really, what do we have to loose?


What makes someone ‘Heroic’?

The beauty of Heroic Humans is this: we are all Heroic Humans. It’s all about raw-humanity. The mission is to really get people to celebrate one another. It’s about noticing the good in others, and bringing out kindness and support to those around you and your community. I truly believe that with connection, community and support – anything is possible. Whether you’re a cancer survivor, a great barista, or an up-and-coming entrepreneur, I believe your community should know about you and those around you should encourage and support you. We don’t acknowledge each other enough. So it’s a space I’ve created to be able to do that and to celebrate that.


What impact do you wish to have on the world?

Well, I’d love to host Heroic Humans conferences all over the world with people from every walk of life coming together to inspire others, celebrate others, and no matter your goal or dream, you’re welcome there.

In the meantime, I’ve started to lay the foundation for some workshops in different cities around this area.  I have launched a clothing line and it’s also a goal to make myself known to the corporate world and to hopefully attract some corporate/business partnerships.  

I’m in the process of bringing on a series of different ambassadors, from all different communities, with the hopes to inspire and reach as many people as possible. I knew I couldn’t do this alone, and decided to enrol some of the people I am personally inspired by, and who stand as influential and courageous members of their communities. It’s so important to me to energize and include people from all walks of life. I recently brought on two LGBTQ+ ambassadors, and an Environmental ambassador.


What life lessons did you learn from your parents?

My mom is the hardest working woman I know. When I was growing up, she always put family first, but ensured she was running her business with dedication, accuracy and punctuality. She taught me that I truly could have anything that I want, and that all things require hard work and sacrifice.


What’s the best advice you’ve received recently?

Some of the best advice I’ve received recently is this: never be intimidated by anyone – instead, be open and optimistic that you can learn something from everyone. If you ever have the opportunity to learn, and to be taught, take it – because you can’t put a price tag on learning, intelligence or experiences. All of these things are valuable, and can teach us things in countless ways.


What advice do you have for people who have dreams to change the world?

Never give up, and never let anyone tell you that your dreams and aspirations are unobtainable. For the game-changers out there, we need more people to lift us up and to encourage all the ways in which we want to make a difference. Always remember how much you matter, and the effect you have on the world.


How can people get a hold of you?