Jenna grew up in Idaho Falls, Idaho but moved to Boise after graduating high school. She fell in love with the city of Boise and its seemingly endless possibilities. She attended Boise State University for a few semesters then took time off to attend beauty school and earn her Esthetics license.
It was during her Esthetician training that she fell in love with the beauty industry and the freedom a job in the industry offered. Because Jenna has a passion for continued education and life-time learning, she decided to return to school at the University of Idaho to continue her education in Journalism and Advertising all while managing her own two of her own businesses. Jenna's story showcases the drive and ambition of young women, and we're honored to share it with you!
What motivated you to start and run multiple businesses?
After I graduated from beauty school I focused solely on doing lashes because I felt like I had found my niche. I was obsessed with doing them. And I mean every day I just wanted to get my hands on someone’s lashes! So then I kind of knew that if I was that excited about it AND I could make a career out of it, I had to jump on it because it seems to be a rare thing to be passionate about your job. Shop Stevie is a clothing boutique that I am in love with and happened to see it as another opportunity to add to my lash business in that I could sell the items in my salon and share with my clients some fun and well-priced clothing.
Your businesses are fashion and beauty focused. How do you use your business as an opportunity to empower others?
After I finish a woman’s lashes and she takes that first look in the mirror and feels beautiful and looks joyful and happy, I get a feeling that I hope I'll see forever in my career. I want all
women to feel beautiful and confident, but aside from the lashes, the conversations I am able to have with my clients allows us to build a relationship. I aim to provide a safe and relaxing space for them to go even if it’s just for an hour out of their day. This safe space and relaxing environment is what I hope empowers all women to feel confident and overcome the stress of their daily lives.
You recently returned to school while maintaining two businesses. What made you decide to return to school?
You know, I find that I get bored if I’m not learning or trying new things. Every day at school I learn at least one new thing that I didn’t know the day before and that is so thrilling. Then I go to work, and I have the freedom to do all of the research I can possibly do to add to my business so that I can always evolve.
How do you keep motivated through difficult times?
Wine.... And baths haha. In all reality, when I have a difficult day, finding some way to get my mind off any negativity, whether that be taking a yoga class or taking a nap, there always needs to be time that I can take for myself and unwind. It's SO important to take care of yourself.
What’s your favorite achievement in life?
I would say right now it is going back to school and doing very well in my classes. My first time around, I wasn’t focused and didn’t care enough about doing well, so I'm very proud of myself for focusing my energy and achieving the results I know I am capable of.
When you close your eyes and imagine an empowered woman, what do you see?
I see a woman being brave, in any context of the word.
What life lessons did you learn from your parents?
Both of my parents are incredibly hard workers, and that is what was expected of my siblings and I. Perseverance is a value my parents have always instilled in me.
My father is a natural born leader, and I admire that quality because it is hard to learn. He gives me lots of books to read on leadership and fulfilling life practices and he always writes a little note in them when he gives them to me. Having his written words of encouragement to read whenever I’m having a tough time are such small but impactful things.
What’s the best advice you’ve received recently?
“You can’t wear sweatpants for work anymore!” -my boyfriend is a farmer and I help him out
occasionally, but I would say that is good advice for any job. When you look and feel good, I really do think you perform better and bring a better energy and focus to your work. So, I bought “work pants” so I don’t have to hear that anymore.
What inspires you?
I am always drawn to hard working and successful women. I meet so many amazing women in my job; from hard working moms to my college friends living life to the fullest. It’s exciting that women can thrive in so many different areas of life.
Tell us a little bit about your own personal path of empowerment.
In high school, I was always very shy and unsure of myself, as I’m sure most teenage girls are. With age, I have realized how empowering it is to be responsible and to be kind to others, and I feel a powerful sense of gratitude in return. Helping others reach their goals, helps empower me to get closer to my personal definition of success.
Have you faced any obstacles in running two businesses and going to school full-time?
Unfortunately, I am bad at keeping in touch with people. The relationships in my life are what really keep me going, and I get very distracted with the everyday life of school and working.
I am still working on overcoming this, but I try to shoot a text or call someone important to me at least once a day.
What’s your favorite quote?
“You will have hard times, but mostly it will be good. That is always part of life. Just keep your goals in mind and you will get through it.” Papa Carroll (John Carroll, my father)
What is your vision for women on the planet?
That women aren’t scared. That they can speak up when they feel like they need to speak up, even if that comes with criticism.
How can people get ahold of you?